Hello guys! It is so hard to believe that it is September already (oui). Fall is quickly approaching and we are so busy with weddings! That being said, Allie and I are very excited to have this month's spotlight post be about Wildflower Weddings!
I work for the owner of Wildflower Weddings, April Reardon, at her clothing store, Velvet Lounge, in Downtown Frederick. Between working at her store and working with her in the wedding industry, I have had the pleasure of seeing the incredible work she and her team create so many times! Not only does she make stunning floral arrangements with local flowers, but she works so well with brides and other vendors, making everyone's job easier on the day of the celebration! People let out a sigh of relief when they hear Wildflower Weddings is the florist. Needless to say, April and her team work tirelessly through wedding season, but despite busy schedules I had the wonderful opportunity to ask April and her team some questions about their business!
Tell us about yourself and your company?
Wildflower Weddings is a floral business that specializes in creative installations and is based out of Bend in the River Farm in Buckeystown, MD. I’d like to think of my job title is more of a creator vs just a florist. What my team and I do goes way past just being a florist.
How did you get into the floral industry?
I also own Velvet Lounge Boutique, a women’s clothing store in Downtown Frederick. Velvet Lounge has three huge windows that throughout the years have transformed into some pretty amazing window displays. Somehow these window displays caught the eye of certain people which led to me decorating at music festivals, which somehow led to me getting into the wedding business. I’ve come to learn there is no linear path to business ownership, it all comes from crazy curveballs, unexpected opportunities, and saying yes to the right things.
What is your favorite part of the job?
My favorite part of the job is when a bride comes to me with some sort of challenge or vision that is unique to others. Whether it's figuring out a way to turn a clear tent into a garden oasis, or creating an installation that can be repurposed and easily moved. Being able to create and see the fruit of your labor is the most rewarding feeling.
If you could pick one unique product or service the Wildflower Weddings offers, what would it be and why?
I think what makes Wildflower Weddings unique is that we also offer rentals. So instead of buying out Ikea’s votive section for your wedding, which will end up sitting in a box in your garage for years, you can just rent our votives, compote bowls, and vases. This also makes clean up much easier for you because we come and pick up all of it.
What are your hobbies or non-work related activities?
I’m a keyboardist in a band called daMOOD. I love it. Music has always been in my life and it is such a different world than the wedding and retail world, so it’s a nice balance that keeps me sane.
Any great stories from working with a client?
So many of my clients are great it is hard to choose! Not a specific story, but something that I love is when families keep coming back to me. I have a family who has two daughters and has always shopped at the Velvet Lounge. They came to me for their first daughter’s wedding, and since then I’ve done almost all their friend's weddings, their showers, and any personal arrangements they need.
Are there any trends that you absolutely love or would like to see brides leave behind?
I love it when a bride switches it up and has a colorful bouquet. Blush and white are classic and will forever be beautiful, but sometimes I wish I had some different color palettes to work with.
What tips or advice can you give to couples in the midst of planning their big day?
I would say to show your vendors some grace. We know this is one of the biggest days of your life, and we are honored to be part of it, but we also have many other couples who are trusting us with their big day. This means we can’t be on call to you 24-7, 7 days a week, leading up to the big day. I would also recommend to take your vendor recommendations and preferred vendors seriously. There is always a sigh of relief when I see certain vendors on a list because I know no matter what, the day is going to go smoothly because we are all so used to working together. If a vendor or your venue has recommended vendors, there is a good reason for it.
For more information on Wildflower Weddings click on the link below to go to their website!
And follow Wildflower Weddings on social!
And a special thanks to Wildflower Weddings for letting us use their pictures! If you see any pictures you love and want to know the photographer, just click on the big pictures to go to the photographers website. And for the grid I have hyperlinked the photographers for those pictures below by row, right to left!